From an itBusiness.ca Article:
TopThat
TopThat has built an online platform geared towards competitions – users can upload media illustrating a performance or a stunt and challenge their friends to see who can “top that.” The business play is to encourage businesses to engage in “participatory marketing” with its prospective customers and recruit brand ambassadors. The mobile-friendly platform creates competitions based on tags, which businesses can buy the rights to for customization purposes. CEO Brandon Caruana talks about his online competition platform minutes after pitching to a room full of investors.
